Coaching Companies- Keys to Build, Grow and “Scale”

Over the last year, our company has worked with numerous Coaching Company executives to help them grow their businesses. It seems pretty obviously that the way to grow a Coaching Company is two (2) fold-

#1- Grow your client base; i.e. add more clients,

#2- Hire more Coaches; i.e. as you add more clients.

Simple, YES?

In theory and Strategy, Absolutely!

In practice and Execution, Not So Much!

And the most challenging aspect of Executing that Strategy may NOT be what you think. We found it’s not acquiring and earning Clients. In most cases, that’s the easy part. Once you have more clients, it’s a matter of providing value and retaining those clients. And that’s the hard part-

  • It’s hiring the right Coach, and as Coaches are added,

  • Ensuring their ability to consistently present and provide the same exceptional value to multiple clients as the company provided with their founder and/or principal coach.

Hiring the right coach is good. Ensuring that the new coach can present your Coaching Company’s value to clients just as well as well as when the company started is critical. Because as a Coach, either a solopreneur or a coaching company, we are only as good as our last coaching session and client feedback. With today’s social media, it’s even more important that the “last session”, much less all sessions are a value to the client!

Focused on the Execution of the “simple” Strategy, we learned (8) key criteria for growing a Coaching Business. Briefly, here they are:

#1           Consistent, Repeatable Coaching Program

  •  Structured, systematic program can be a curriculum to followed, and let the Coach add their “color” as it relates to a Step by Step approach in the coaching program.

#2           Hire Good Coaches, NOT Great Coaches

  • Good Coaches are consistent and “consistent” is repeatable, Great is NOT repeatable

#3           Ensure Coaches are VESTED in Your Success as Well as Theirs

  • Their Success is Your success- it’s bi directional and done right, a great partnership

#4           Don’t be Limited By Geography

  • Be able to hire the right coach regardless of their location and coach any client regardless of theirs

#5           Management Platform for Coaches & Clients

  • Provide Coaching to any client by any Coach,

  • Measure & Monitor consistency of Coaching “coaching your program”

  • Provide feedback to improve the session and add more client value

#6           Delivery Platform for Coaches

  • Easy and Effective to Deliver Coaching Sessions and enable additional communications between Clients and Coaches within the Company’s Platform

#7           Make it Easy to Collect

  • Collection and Reporting of Coaches hours and rates,

  • Ease of collections if coaching program can be structured as Subscription Program

#8           Repeat Steps #1 - #7!

  • We Call This “Scaling” Your Business!!

As a last thought- “Scaling” is an exceptionally powerful term for any Company with a goal, objective or requirement to grow. It combines a Structured Strategy with a Repeatable Execution plan to identify what needs to done, every day, to be successful. It’s especially powerful for a Coaching Company-

Coach your Value every day,

Enable Clients to Accept and Absorb your Value regardless of the Coach,

Manage the Tools to Deliver and Measure Coaching and Client Value.

Structured, Repeatable Execution for Coaching Company Success.

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Bob Minshall is the GM/COO of MyCoachSite, www.mycoachsite.com, a seamless integrated platform created by coaches for enabling online coaching for Authors, Speakers, Trainers and Coaches; customized for Coaching Companies to grow and “scale” their business.

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